Ellis ‘Zohar’ Peters is the founder, lead coach, and head of marketing at the agency. He also oversees the hiring and management of all contractors who support daily operations.

A conscious entrepreneur with a strong corporate, academic, and professional background, Ellis brings deep expertise in marketing, sales, wellness, and entrepreneurship. He holds multiple degrees and certifications across both the marketing and wellness fields.

As the founder of MindMo, Ellis has grown the brand to over 80,000 followers and scaled it to a six-figure business. In addition to his own success, he has helped numerous clients grow their audiences to 10,000–20,000+ followers and achieve consistent monthly revenues ranging from $5,000 to over $20,000.